Yahoo! Style Guide now available online and in print
July 19th 2010 16:28
Yahoo! has published a style guide for writers who produce web content, such as bloggers, copywriters, and people who maintain their own websites. Even if you already use other style guides, Yahoo!'s style guide is worth a look for its sections on modern writing in the digital age. Even if you don’t write for the web, the guide may be useful if you write in in fields of technology, communications, business, and marketing.
Web writing entails special considerations that are not necessarily of concern in traditional media: having a truly global audience means that writing should be accessible (e.g., for the visually impaired), free of esoteric jargon that may alienate less knowledgeable readers, and presented so that readers can easily scan the text for key words and phrases. The guide also includes basic information on search engine optimization (SEO) and HTML coding.
In addition, the guide has chapters on standard grammar and punctuation, and covers editorial standards such as whether to write "web site" or "website", "email" or e-mail"; whether to expand abbreviations (e.g., HTML, SEO, WYSIWYG); and branding guidelines (is it BlackBerrys or BlackBerries?).
You can visit the online version of the style guide. It doesn't include all the information in the print version, but it has a few web-only features, such as a Q&A section and a downloadable word list (i.e., a document containing Yahoo!'s list of words and their recommended usage, which you can modify and build on as needed).
Note: For a more detailed summary of the Yahoo! Style Guide, see my article here.
In addition, the guide has chapters on standard grammar and punctuation, and covers editorial standards such as whether to write "web site" or "website", "email" or e-mail"; whether to expand abbreviations (e.g., HTML, SEO, WYSIWYG); and branding guidelines (is it BlackBerrys or BlackBerries?).
You can visit the online version of the style guide. It doesn't include all the information in the print version, but it has a few web-only features, such as a Q&A section and a downloadable word list (i.e., a document containing Yahoo!'s list of words and their recommended usage, which you can modify and build on as needed).
Note: For a more detailed summary of the Yahoo! Style Guide, see my article here.
| 175 |
| Vote |
subscribe to this blog
